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FitBit Debuted New Accessories At NYFW!

By Catherine Mendez @CathJMendez · On February 15, 2016

Fitbit recently unveiled it’s new addition to the family, Fitbit Alta, which is sleeker and slimmer than existing Fitbit trackers and will be more customizable than ever. And with that came collection of accessories for the gadget in collaboration with design house Public School for New York Fashion Week. It was a great opportunity to present Fitbit as an equally stylish and functional tracker—because it is!

In an interview with Dao-Yi Chow and Maxwell Osborne, cofounders of Public School, they said “together with Fitbit, our vision is to help people move effortlessly from day to night with a look that reflects their unique style and attitude—and motivates them to stay healthy and fit.”

The unique designs will feature materials like fine metals and custom details, along with sporty prints and inspirational graphic phrases. Sounds good to us! The collection of accessories is compatible with Fitbit Alta, available now for presale.

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Catherine Mendez

Catherine Mendez is a blog contributor at Lucille Roberts.

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